Dollar Stores 49 -99
That may be a cheap replica but most mumbaikars are familiar with this omnipresent logo, sported prominently in most of the malls across the city. The shop is known for bringing everyday american products/brands to Indian shelves. You might have not even heard of most of these brands on display but for a price of Rs. 49/99/149 any thing with that "Made in Amreeka" tag sets your pulses rising!(Like 7 Cans of Stars & Stripes for Rs.99.)
Even though most of these items are also locally available, the sheer thrill of Amreekana is palapable, going by the hep/yuppie crowds that throng this shop! I spent around 2 hours in one of these outlets 9 ( how bored I could have been?) for a customer-product analysis:
Most people buy age defying cosmetics,
many buy beverages & choclolates,
and some, even buy detergents!!
(incidentally most of these detergents arefor for winter clothing to be used with warm water in washing machines !)
On the flip side, considering the fact that the Indian Rupee is currently riding an 9.5 Years high breaching the 39 mark vis-a-cis the greenback, the dollar shop seems to be totally unaffected by this! I eevnasked one of the counter guys as to why the benefit of cheaper import cost is not being passed to customer, to which he cheekily replied- most items were imported half an year ago!!!!!!!!!
I think that sums it all up!!!!!!!
3 comments:
Considering that in the US of A, these shops peddle -pick anything for 1$- stuff; the same is Rs 99 over here. It is actually devaluation of the rupee !!!??? How is my version of "Freakonomics" ???
Arag
Till the Indians have the fixation for "foreign" stuff... these stores will run..
Its like something gets into your eye and you keep it there because its a "foreign" particle !!
So i see you haven't been posting too much either. What's up?
- Negative Creep
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